From diversity benchmarks to screening software, here are our three tips for reducing bias in order to recruit a talented and diverse team for your company.

How Mars Used the Employer Brand Index to Refresh Their EVP

Title: How Mars Used the Employer Brand Index to Refresh Their EVP


Developing an employer value proposition (EVP) is crucial for organizations aiming to attract and retain top talent. It serves as a promise of the unique value a company offers to its employees, encompassing compensation, benefits, development opportunities, and more. In this blog post, we will discuss how Mars, a renowned global organization, utilized the Employer Brand Index to refresh their EVP. Additionally, we will explore the potential applications of AI in the recruitment and staffing industry, specifically focusing on its benefits in areas such as diversity and overall process efficiency.

Refreshing Mars’ EVP with the Employer Brand Index:

Mars recognized the need to enhance its EVP to align with the evolving expectations of potential candidates. To achieve this, they turned to the Employer Brand Index, a renowned tool for assessing employer attractiveness and employer brand perception. By leveraging the Employer Brand Index, Mars was able to gain valuable insights into their existing EVP and identify areas that required improvement.

1. Data-driven Decision Making: The Employer Brand Index provided Mars with comprehensive data on their employer brand performance. By analyzing this data, Mars was able to identify gaps and areas of strength within their EVP, allowing them to make informed decisions to improve their employer brand.

2. Deep Understanding of Employee Preferences: The use of the Employer Brand Index enabled Mars to gain a deep understanding of the preferences, motivations, and expectations of potential candidates. This insight allowed them to fine-tune their EVP to resonate with their target audience, ultimately attracting candidates who align with their values and culture.

3. Competitive Benchmarking: The Employer Brand Index facilitated a comparison of Mars’ EVP against other companies in their industry, enabling them to identify areas where they could differentiate themselves. This benchmarking process ensured that Mars’ EVP remained competitive and relevant in the market.

Harnessing AI in the Recruitment and Staffing Industry:

Artificial Intelligence (AI) has become increasingly prevalent in the recruitment and staffing industry, revolutionizing various aspects of the hiring process. Here are some ways that AI can be beneficial:

1. Streamlining Administrative Tasks: AI-powered tools can automate administrative tasks like resume screening, interview scheduling, and candidate communication. This allows recruiters to focus on more strategic activities, enhancing overall efficiency.

2. Enhancing Diversity and Inclusion: AI can help mitigate unconscious bias in recruitment by standardizing assessment criteria and evaluating candidates solely based on their qualifications and skills. This ensures fair and equal opportunities for all candidates, contributing to a more diverse and inclusive workforce.

3. Analyzing Big Data: AI algorithms can analyze vast amounts of data from various sources, such as social media and professional platforms, to determine candidate suitability. This data-driven approach provides recruiters with comprehensive insights to make informed hiring decisions.

4. Personalized Candidate Experiences: AI-powered chatbots and virtual assistants can provide personalized experiences to candidates throughout the recruitment process. This not only improves candidate satisfaction but also showcases the organization’s commitment to leveraging technology and innovation.


The Employer Brand Index proved to be a valuable tool for Mars in refreshing their EVP, enabling them to attract and retain top talent while staying competitive in the market. Furthermore, the integration of AI in the recruitment and staffing industry brings numerous benefits, ranging from process efficiency to enhanced diversity and inclusion. As AI continues to advance, organizations that embrace its potential will gain a competitive edge in attracting and selecting the best talent for their teams.

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